diff --git a/Makefile b/Makefile
index a6c8438..4e97784 100644
--- a/Makefile
+++ b/Makefile
@@ -85,8 +85,8 @@ else
 endif
 ifeq ($(HUB_USER),)
 	@echo "Not logging in to global the docker registry"
-	docker login -u $(HUB_USER) -p $(HUB_PASSWORD)
 else
+	docker login -u $(HUB_USER) -p $(HUB_PASSWORD)
 endif
 
 .FORCE: